A reference needs an explanation
A perfume name or sample can open the discussion, but it does not tell us everything. Explain what you like about it: the opening, a particular character, the level of sweetness or the way it settles. Add the changes you want for your own product.
If you do not have a reference, describe the intended buyer and use occasion. A short brief with a few clear priorities is easier to discuss than a long list of unrelated notes.
Set the product context early
Tell Anna whether you are developing a retail perfume, a mist or an oil format. The intended application, market and pack affect what needs to be evaluated. A scent impression alone does not confirm suitability for every formula or use.
| Brief item | What to share |
|---|---|
| Product | Format, intended use and target country. |
| Direction | A scent family, physical reference or written description. |
| Priorities | The characteristics to keep, change or avoid. |
| Commercial plan | Estimated quantity, positioning and desired launch window, if known. |
Use sample versions you can identify
Keep the code or date supplied with each sample. Describe feedback against that reference and separate scent changes from packaging comments. Ask Anna which version should be retained as the final production reference.
Agree the evaluation scope before proceeding. A fragrance sample, a decorated bottle and a complete pre-production pack answer different questions and may require separate approvals.
Finish with a written handover
Once a direction is selected, connect it to the product format, intended specification and any agreed component requirements. Confirm the sample scope, costs and expected stages in the project quotation.