Use the family, then add the detail
Words such as fresh or woody can mean different things to different buyers. Use the descriptions below to explain texture, intensity and balance. You can combine directions, but identify the main character rather than treating every note as equally important.
Fresh & citrus
Use words such as crisp, green, airy or clean to describe the direction. Say whether the freshness should dominate or sit over a warmer base.
Useful question: What should be noticeable after the opening?
Floral
Indicate whether you prefer a light floral impression, a powdery texture or a fuller bouquet. A named reference helps explain what you mean.
Useful question: Which aspects of the reference would you change?
Woody
Describe the texture as dry, smooth, earthy or warm. Explain whether woods should be the main character or a supporting part of the scent.
Useful question: How much sweetness should accompany the woods?
Amber & spice
Discuss warmth, spice and sweetness separately. These words cover a broad range, so a reference and a short note are more useful than a label alone.
Useful question: Should the result feel softer or more pronounced?
Gourmand
Use a food-like impression to explain the idea, then describe the level of sweetness and any notes you do not want in the product.
Useful question: Should it feel creamy, roasted, light or rich?
Not decided
Begin with the product, audience and price position you have in mind. Bring a few references and explain what you like about each one.
Useful question: What is the intended product and sales channel?
A short example of a better brief
Instead of only asking for a floral perfume, describe a light floral direction with limited sweetness, say which reference you have evaluated and explain which part of that reference should be changed. Include the intended product format and customer.
Not sure which direction to choose?
Send Anna two or three references with a sentence about each one. A small set of clear comparisons can be more useful than a lengthy note list. Ask what sample route fits the scope before ordering.